Arthur Cassarin-Grand
Google Ads Expert · Developer
What I do
I have been running Google Ads campaigns for 15 years for SMBs and scale-ups in France, the US and Asia. This blog documents what I test every week, with real data rather than generalities.
Areas of expertise
- Landing page creation — Conversion pages designed to match query intent, A/B-tested and optimised for Google Quality Score.
- Funnels and traffic acquisition — TOFU/MOFU/BOFU architecture with multi-touch attribution, stage-based targeting and automated nurturing.
- Agentic systems (LLM, automation) — Claude, GPT, Gemini workflows orchestrated via MCP. Automation of repetitive marketing and sales tasks.
- AI images and videos — Scalable creative production (Midjourney, Sora, Runway) for PMax, Display and YouTube assets.
- B2B LeadGen — Qualified MQL generation for SaaS, services and industry. Lead scoring, CRM hand-off, revenue measurement.
- Content creation — Build in public, data-driven studies on online advertising, sharing field insights on LinkedIn and YouTube.