FIELD NOTES

ADS & TECH

Paid media, landing pages, AI. I analyse, I experiment, I share.
Tested, measured, documented.

Access exclusive articles and get notified at every release.

🎯 Strong opinions
🧪 Field reports
🔬 R&D focus

For whom? For marketers, entrepreneurs and developers who want field reports, not generalities.

Arthur Cassarin-Grand

I've been running Google Ads campaigns for 15 years, and I document here my findings, my experiments, what works and what doesn't. I also talk about tool development and automation: vibe-coding, LLMs, images, and video.

Concrete work, battle-tested in production.